28 February 2011			
			
				
		
				
				
		
SMOKE SIGNALS MAGAZINE - March - April 2011
There is a very brief scene in 1972's Conquest of the Planet of the  Apes,  the fourth installment of the original five feature  film franchise,  where an unidentified woman is shown seated at a table in an  outdoor  plaza talking to a companion while smoking a cigarette.  Set  in the  distant future on the cusp of the ape uprising and revolution,  and intended to  show one little example of how corrupt and decadent  humanity had become, she  complains in reference to her presumably "harm  eliminated" futuristic  cigarettes:  "Funny, now that I know these things won't kill me, I  don't enjoy them."
The  line was almost certainly intended as a joke and a comment on the  growing  prevalence of anti-smoking public health campaigns and  anti-smoking public  service announcements at the time.  I  must have been about 9 or 10 when I saw  this movie on TV for the first  and only time, and it's one of those little  moments that made a  tremendous impression on me and that has stuck with me all  my life,  because it was perhaps the first time that I was ever confronted  with  the notion of the 
Sublime appeal of smoking.  Something  clicked  in my young mind, and suddenly the attraction to smoking began to  make  sense in a way that had never occurred to me before.  The realization frightened  me, confused me...and turned me on.
Four  decades after that distant  future imaged in the early 1970s, cigarette  advertising has been virtually  eliminated everywhere in the U.S.,  commercially produced cigarettes have been  reduced to a tiny fraction  of their original impact and pleasure, and cigarette  smokers have  become deeply shamed and closeted pariahs.  And  while the apes  don't yet seem to be showing signs of overthrowing  humanity, we do now have  something very close to the concept of "harm  eliminated" cigarettes, or at least  drastically "harm reduced"  cigarette analogues.  We have 
electronic cigarettes (eCigs).
eCigs  are a  response to ever increasing anti-smoking pressure in two ways –  first, they  provide "smokers" with simulated sensations of smoking and a  hit of nicotine  when they are confined to an environment where actual  smoking is either  undesirable or is not allowed, and second, they are  intended to eliminate  exposure to a vast range of toxic and  carcinogenic combustion products present  in actual cigarette smoke,  thereby reducing harm to both the "smoker" and to  those in the  "smoker's" immediate airspace.  Instead  of traditional smoke, eCigs  produce a heated vapor of nicotine,  flavor, and "mouth feel" chemicals suspended  in propylene glycol,  designed to simulate cigarette smoke.  When  exposed to a  heating/atomizing element, propylene glycol approximates  the appearance of  cigarette smoke, although it quickly dissipates and  becomes invisible once  exhaled.
Some  eCigs are designed to look like actual cigarettes, some are  designed  to look like abstracted cigarettes in terms of unusual cylinder  colors  and LED tips that glow in colors other than red or orange (which  would  approximate the appearance of a burning cigarette), and some are  even designed  to be disguised as other objects, such as pens or  screwdrivers!  These  "James  Bond" variations strike me as being especially sad comments on  our rabidly  anti-smoking culture, in the sense of the lengths that some  "smokers" are  willing to go to closet themselves.
And  it shouldn't surprise anyone  that eCigs have not escaped the scrutiny  of public health groups the world over,  including the U.S. Food & Drug Administration, many of whom are seeking to  declare eCigs "drug delivery devices" and regulate them out of existence.  Even  a drastically "harm reduced" cigarette analogue is apparently not to be  tolerated in this rabidly anti-smoking climate...
I happened to catch 
Katherine Heigl's appearance on David Letterman several months  ago, during which she demonstrated an eCig that  she was using at the  time as an intermediate step in her attempts to  quit smoking (note that this  clip was posted to YouTube by an eCig  manufacturer), and I also recently saw a  TV ad for eCigs on cable for  the first time.  I  have to admit that both the  Katherine Heigl clip, as well as the TV  spot, during which several of the female  models French inhaled big  puffs of vaporized propylene glycol, did absolutely  get my full  attention, although it was really only because it's so incredibly  rare  and borderline shocking to see anyone "smoking" on TV anymore.
While  they  will almost certainly never push my personal SF buttons, my  initial  reaction to these clips got me thinking that eCigs could at  least quite possibly  provide a really nice workaround for many with an  SF who find themselves in  difficult anti-smoking situations, and  especially, in committed relationships  with non-smokers, or with former  smokers.  Some  eCig manufacturers even produce  vapor solutions with no nicotine at  all, so for those who are able to engage in  a certain level of  suspension of disbelief, and for a willing partner, a more  realistic  looking eCig combined with a non-nicotine vapor solution might just  be  the perfect compromise for an otherwise completely unsatisfying  SF  relationship.
And  interestingly enough, at least one SF video producer  has recently  started offering content featuring very attractive models using  eCigs.  Over the years, many in the SFC have told me that they believe that they  are 
only attracted to the superficial visual aspects of  smoking, and aren't in any way attracted to the 
Darker realities of smoking as part of the equation, and the response to eCigs SF  content should put this belief to the test.   My  hunch is that this type of  content won't be popular, because my  suspicion has always been that the vast and  overwhelming majority of us  have SF desires that 
are fueled  by awareness of the 
Darker dimensions of smoking, albeit to  varying degrees of conscious awareness and acceptance.
eCigs  first  started showing up via guerrilla (no pun intended) internet  advertising on  YouTube and elsewhere a couple of years ago.  The  Katherine Heigl clip is a  great recent example, and the Wikipedia  entry linked above was almost certainly  largely written by eCig  manufacturers and is another example of virtually no  cost net-savvy  marketing.  I definitely remember the first time I saw a demo  clip on YouTube, and also the strength of my initial negative reaction.  Fake  smokeless cigarettes?  No tingle there.  At least not for 
my particular Fetish appetites.  And  the reason that I had, and continue to have,  this reaction will be  immediately obvious to anyone who consciously entertains  the 
Darker aspects of their SF, as I do, and as our  hypothetical futuristic film smoker states above.  If you've ever visited 
my forum,  then you've read my little reductive  manifesto on smoking, featured in  the main index header and at the top of every  message screen:
Danger is Sexy.  Risk is  Exciting.  Being Bad feels Good.All of which is  entirely dependent on Tar.  Oh yes...Tar.  That's the stuff, Baby.  Sticky,  brown,  stinky, toxic, nasty, horrible, gross, teeth staining, cilia  paralyzing,  alveoli bursting, airway coating, metaplasia inducing, lung  blackening, big bad  spooky boogie-boogie, hidden time bomb ticking  away inside your chest Tar.  The  wonderful awful stuff that makes the full psychological Joy of smoking  possible.
The  wonder of Fire, deliberately applied, takes us back to our  most  primitive ritualistic memories, and transforms tobacco and paper into  Tar.   To  consume the cigarette as Tar as it consumes us is to entertain an  intensely  private ritual of deeply corrupted breathing and an unholy  communion of  forbidden sensuality.  To  experience the residue of Tar all around us in the the  air and in our  environment and in ourselves is to be completely immersed and  committed  to Taboo.  To embrace the corruption of Tar is to laugh into the Abyss  with the fullness of Life.
But eCigs cannot offer this, at least not in  any way even remotely like the experience of actually smoking a 
real cigarette can.  Inhaling warm propylene glycol vapor?   Boring.  But inhaling 
Tar?  Now that takes commitment and ego  and force of will.  And is infinitely more interesting and exciting.
To  me, it's like the difference between having sex with a partner, and using a  surrogate sex toy.  Like  many with a DS SF, it's easy for me to anthropomorphize  cigarettes as  Dark Lovers who penetrate me and thrill me to my depths (I'm  obviously  dealing in the realm of Personal SF Mythology and layers of  symbolism  here) and nothing will ever get me going me like the Danger  and Risk of the 
real thing,  in the same way that the emotional Danger and  Risk of having sex with  another is always a greater personal investment and  subsequent return  of gratification than a sex toy analogue can ever provide.  To  me,  cigarettes meant to burn and corrupt me with Tar are like the caresses  of an  irresistible woman who really turns me on, and eCigs strike me as  the  comparative equivalent of a rather disappointing vibrator.
One  of my  favorite metaphors for both the experience of becoming a  cigarette smoker and  for the experience of cigarette smoking itself is  the ancient cross–cultural  archetype and myth of The Vampire.  Vampires are evil, but seductive, like  smoking.  Vampires  must be invited in by their victims, just as we must make the  decision  to choose to condition our lungs and bodies to become accustomed  to  smoking.  Vampires  must first be human before becoming vampires, and once  transformed,  can never go back, just as a smoker must first be a non-smoker, and  is  forever changed/tainted by becoming a smoker once she/he has  started  smoking.  Vampires endlessly crave and destroy, just as smokers endlessly crave  and destroy.  And,  of course, cigarettes are like little vampires that feed  on  smokers...just as smokers feed on their cigarettes like vampires.
And one  of my favorite recent takes on The Vampire Mythos is the wonderful 
True Blood, currently in  production for it's fourth season on HBO, which will air this Summer.  The  central  premise of the show is that the invention of synthetic blood (the  show  is titled for the brand name under which it is sold) has made it  possible for  vampires to "come out of the coffin" the world over and  join mainstream society,  since they no longer need to indulge their  deadly antisocial behavior of  drinking from humans in secret to  survive.  The  show takes place following the  "Great Revelation," when the audience  gets to learn along with the rest of the  humans on the show that the  world is full of not just a vast and ancient Vampire  Society, but of  all sorts of other supernaturals as well, and that while a  vampire can  live on 
True Blood, drinking it pales in  comparison to the 
real thing, and very few vampires can bear  to live on it exclusively.
eCigs strike me as being exactly analogous to 
True Blood.  As  a "vampire" long accustomed to the sweet  seductive satisfaction of  deadly antisocial behavior, and as a long time lover  of other  "vampires" who are similarly enthusiastically corrupted, only the 
real thing – cigarettes that we 
know can  kill us – will do.
There simply is no substitute for the Joy of  Tar.